Just trying to sell sushi to Russians |
A Russian sushi delivery chain issued an apology on its social media accounts after posting an ad featuring a Black man. The restaurant's owner said he was bombarded by death threats from a nationalist hate group and forced to take down the advertisement.
Yobidoyobi, which has stores in 65 Russian cities, posted its first ad featuring a Black model — a man surrounded by three women with Slavic features — on August 14. It followed up on the campaign two weeks later posting another picture of the same man easting sushi, and the chain's social media accounts were quickly flooded with hateful comments.
Look at that wholesome, hungry Russian |
"Yobidoyobi is known for its provocative marketing, but this time we did not pursue these goals — we just made a very ordinary promo for social networks. Many brands use images of different models, which may differ in skin color, gender, and so on," Zimen told the Inc. Russia outlet. "There was no provocation in this — it is just the voice of the times. I am sorry that someone thinks that a photo of a Black man (especially next to supposedly "Slavic" girls) on the Internet is unacceptable."
Yobidoyobi took down the ads and posted an apology to its Instagram page: "On behalf of the entire company, we want to apologize for offending the public with our photos. We have removed all content that caused this hype."
On their Vkontakte page, the Russian Facebook-like social media network where the Male State rose to prominence, Yobidoyobi said it apologized "to the Russian nation" for having "hurt the Russian people" with the photographs.
Are black Russians a thing? If a company were soliciting "models" for "advertisements" in Russia, how many applicants would be black men? If a Russian restaurant wanted to sell sushi to Russian people, wouldn't it make sense to appeal to the that demographic? Apparently, the owner of the company (Zimen) thought Russians would eat up his propaganda "ordinary promo" and sales would skyrocket. Because, who would even notice, right?
Speaking of Zimen:
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